If you haven’t seen Mr Robot yet then WTF have you been doing with your life? I told you nearly 2 weeks ago that it was the best thing to happen to TV since the idiot box was invented (ok, slight hyperbole, but it’s bloody good). Of course, at the time it hadn’t actually been on TV and it still hasn’t shown any sign of making its way to our shores, but I’m sure I don’t need to tell you where you can watch such shows. The good news, and if you have watched the pilot you know it’s VERY good news, is the show has already been renewed for a second series.
The good news was announced just hours before the show premiered in the US, clearly as a way of boosting the publicity for the show. The studio execs and other bigwigs will have had plenty of advance knowledge of the success they had on their hands, the pilot was shown at SXSW, where it won the audience award and the Tribeca Film Festival where it was named an official selection.
It was also shown at special screenings to employees at Google, Facebook and Twitter and released to a huge number of online video services (US only AFAIK) for the month preceding it’s official premier. This blanket bombing of places that it’s core audience hang out has certainly paid off. The viewing figures of over 2.7 million people in less than a month (remember this is BEFORE the TV launch) were obviously enough to seal the deal and they added another 1.75 million on the overnight figures after the launch, a massive showing for a show not on the main US networks.
So, Mr Robot fans, relax. It’s not going to go the way of other great shows and die after one season. Everyone else, go watch it. NOW!