Reports are fast coming out of Japan that Microsoft’s latest foray into next gen gaming may not be doing so well, in fact if the latest sales figures are anything to go by, their future in the already tough Japanese market seems bleak to say the least.
Microsoft managed to sell just 100 Xbox One consoles in Japan between 8th and 14th June 2015, embarrassing to say the least.
Conversely the PS4 has sold over 1.4 million units overall in Japan, while the Xbox One is struggling along with only 50,000 units sold in the country, a steep uphill climb for Microsoft.
Maybe this is the beginning of the end for Xbox One in Japan. This might be due to Japanese consumer loyalty to Sony, a Japanese company. Japanese trends don’t always filter through to the western markets, but even if not, this must be a kick in the shins for Microsoft who started so confidently in the marketing attack on Japan.
Worldwide Sony’s PS4 continues to outsell Microsoft’s Xbox One by a very large margin as well. Outselling on a quarterly basis is hardly a news as the gap has increased significantly with each quarterly term. Any hope for Microsoft to close the gap is slipping away, slowly but surely. The PS4 outsold the Xbox One by 1.8 million units in the first quarter of 2014, that is 40 percent of the PS4 sales.
To make matters worse, in 2015 the Xbox One is 50 percent behind in worldwide sales compare to the PS4. Action indeed speaks louder than words, game exclusivity are not contributing enough for Microsoft. Even the cross platform games are promoted in the Xbox One are falling short of putting any effort to boost the sales figures up.
Either way, the future for PlayStation will always be bright in this blogger’s eyes.