If you’re one of those people who’s idea of fun is watching other people play video games then you will have undoubtedly heard of Twitch, the go-to service for video games streams since it’s introduction in 2011. If you’ve never heard of it, the premise is simple. A player can set up a live stream of them playing their game of choice and anyone can tune it to watch, with twitch’s servers handling the heavy lifting and a front end that lets you chose what you want to see. Back in the August of 2014, the internet was abuzz with news that Google was planning to buy Twitch, but in the end they were piped at the post by a $970 million offer from Amazon.
Now it looks like Google has decided it still wants a chunk of the business and will be launching YouTube Gaming this summer. It will have a completely different app and site to regular YouTube but the same mechanics of searching and subscribing to channels that we’re all familiar with. With Twitch recently announcing it has more than 1.5 million broadcasters and 100 million visitors a month, that’s a big audience for Google to place its ads in front of.
Source/Image Source: Official Google Blog