Google now part of ‘Alphabet’ – still enjoys Easter eggs

Alphabet, a new startup, has managed to acquire Google in an unprecedented move.

OK, so it’s not quite as it sounds. Alphabet is a new company set up by previous Google top guns Larry Page and Sergey Brin. The reason behind this is that Google will be split up into a number of different companies; each operating as their own independent organisation with their own senior management teams (under the watchful eyes of Brin and Page, of course).

As they mention in their letter, the Google founders never intended Google to become a ‘conventional’ company and with this move they’re looking to ensure that remains the case.

Google itself will now be run by the man, the legend, Sundar Pichai. The charismatic speaker will now be in charge of the big-G who retain control of search, ads, maps, the Google Play Store, YouTube, and Android. Pretty much everything else, from glucose-sensing contact lenses to balloons providing global internet connectivity, will be run under the Alphabet umbrella as their own entities.

Here’s a excerpt from Larry himself as to why they’ve plumped for the Alphabet moniker:

We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations, and is the core of how we index with Google search! We also like that it means alpha‑bet (Alpha is investment return above benchmark), which we strive for!

It would seem that this new entity is to continue the long standing Easter egg tradition as there is a link to Hooli – a Google-alike company from HBO’s Silicon Valley show – buried in the source code.

Stocks in Google will be transferred to Alphabet immediately, although it’ll all look very familiar still as the GOOG and GOOGL identifiers will still be in use for both classes of share.

In reality, it’s unlikely that we’re going to see a huge difference right away. It all depends on what’s cooking in the minds of Brin and Page who are famously forward thinking! Watch this space…


James Oliver

I have a keen interest in anything from the original Star Wars trilogy through to the Star Wars Expanded Universe – as well as everything that encompasses. Mostly interested in things which fly or make noise (ideally both), I like playing with new gadgets and buying phones on a whim.

  • Nice, from now on “T” is for Mr. T, get set learning it, fools!