Facebook Moments. You may have come across the app already – it’s Facebook’s answer to the fact we all take a bunch of photos at an event and it’s then a pain the arse to look at them all. By all accounts it’s a decent idea and, if you and your friends are Facebook-ers, likely one that you have/will capitalise on.
In an effort to ensure take-up of one of their shiniest new apps, Facebook are getting pretty aggressive about its use. Basically, they’ll start deleting stuff if you don’t install Moments. In a statement, Facebook said:
Photos you privately synced from your phone to Facebook will be deleted soon. Earlier this year, they were moved to Moments, a new app from Facebook. If you want to keep these photos, download and log into Moments before 7 July. If you don’t want Moments, download these photos directly to your computer from your Facebook profile before 7 July.
In a nutshell, Facebook will remove photos you synced from your phone unless you install the app or download them (lol). This won’t affect photos or videos shared on Facebook seperately.
It’s not a huge surprise they’ve gone down this route. Facebook have been bolshy in the past with Messenger, making the experience hellishly irritating unless you have the app installed. They are employing similar tactics for Facebook Moments which, given the move for Messenger elevated it to 900 million users, is probably a great idea!
Further devolving certain tasks from the main app is a really strong strategy for Facebook. Apps like Messenger and Moments serve to increase the Facebook presence on any given device and embed them ever more intrinsically within the day-to-day of that person. It also allows them to produce feature-rich applications for users, while keeping their core offering as pure as possible.
Their apps may not always be perfect – far from it in many cases – but their strategy behind it is very well thought out.